Last night I attended the launch of Nottingham’s Creative Business Awards. The event was hosted by a spanking new casino of all places. Last year Area Four Records was shortlisted so I suppose its only natural that I attended this year’s bash.
This year I have left all conventional creativity behind. I have embraced the triple bottom line beloved of social enterprise culture. It hurts. Envelope stretching projects are no longer the norm. These days it’s below the bone costing, very little profit snf even less sense of the new, fun and “I don’t know, let’s find out together shall we?”
As a creative social entrepreneur all I ever want is to make work that both my client and I can be proud of. Working mostly in the V.C.O. sector has left me feeling that emotions like project ambition and project pride have given way to make do and pander. It is the difference “why and who” verses “what and how”. As a third sector media social enterprise we try to raise communications to be on a more strategic level; but to be met with constant micro management by people who are not interested in what is involved in delivery leaves me hankering for the shallow life I have put behind me.
The way I see it, you wouldn’t buy a dog and bark yourself, would you?
